Sometimes it pays to watch the commercials! GEICO has been doing a series of humorous ads for home insurance where the homeowners make a complaint that turns out not to be what we thought they meant- rather an alternate meaning of their plight. Video can be a motivating way to explore metalinguistics with your students, and each of these has a social/situational awareness element as well (e.g. why passive aggressive comments from aunts--pronounced ants--can be a problem).
Thursday, January 14, 2021
Multiple Meaning Commercials
Labels:
description,
figurative language,
HS,
MS,
narrative,
social cognition,
social pragmatics
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