Video versions of ads can be motivating ways to target students' understanding of narrative and expository text structures. I have recently enjoyed the series from Amazon Prime in which people solve animal-related problems. Here's one featuring an adorable little horse:
As the ads are wordless, they offer an opportunity to work on student narration and also interpretation of nonverbal information.
Westby and Culatta's recently published article "Telling Tales" offers a tutorial on assessing and intervening on narrative skills (primarily personal rather than fictional), and as you know I am a big fan of (and consultant for) Story Grammar Marker® to break down and produce narrative material. I also highly recommend Dr. Anna Vagin's books (and mailing list) for terrific information on how to use video to target narrative and social cognition skills.
Here are two more in the series of ads: